Reporting note: this article draws on gmanetwork.com; TaxiSports provides the summary and editorial framing.
Record-Breaking Auction for 1998 Finals Jersey
A game-worn Chicago Bulls jersey worn by Michael Jordan during Game 3 of the 1998 NBA Finals sold for $12.26 million on Tuesday. The sale establishes a new high-water mark for any piece of Jordan sports memorabilia sold at auction, surpassing the previous record set by another artifact from the same championship series.
Consigned by entrepreneur Rob Gough, the iconic red jersey was offered through Joopiter, the digital auction house founded by Pharrell Williams. The final hammer price landed comfortably within the auction house's pre-sale estimate of $10 million to $15 million, reflecting sustained collector demand for prime artifacts from Chicago's final championship run.
Surpassing Previous Jordan Records
The $12.26 million transaction edges past the prior Jordan benchmark: the game-worn jersey from Game 1 of the 1998 NBA Finals, which commanded $10.091 million at auction. Both pieces originate from Jordan's sixth and final title run with the Bulls—the culmination of the celebrated "Last Dance" season that cemented Chicago's 1990s dynasty.
In its official listing, Joopiter emphasized the historical weight of the artifact, describing it as the pinnacle of an era that accelerated basketball's growth into a global cultural phenomenon.
Where the Sale Ranks in Sports Memorabilia History
While the Game 3 jersey now stands as the most expensive Jordan item in auction history, it trails the all-time record for game-worn sports memorabilia. That benchmark remains held by Babe Ruth's 1932 World Series "called shot" jersey, which fetched $24.12 million in 2024.
Even so, the eight-figure benchmark achieved by the 1998 Bulls jersey reinforces the distinct tier Jordan occupies in the modern collectibles market, where authenticated game-worn gear from definitive championship moments continues to draw historic valuations.
