Reporting note: this article draws on Sky Sports; TaxiSports provides the summary and editorial framing.
Long-Term Strategic Partnership Announced Ahead of F1 Return
Sky Sports and popular Formula 1 podcast The Fast and the Curious have entered into a new long-term strategic partnership as the 2024 season resumes with the Dutch Grand Prix.
Launched in 2023 and hosted by Betty Glover, Christian Hewgill, and Greg James, The Fast and the Curious has built a dedicated audience by offering an accessible, character-driven gateway into the paddock. The new deal integrates the podcast's distinctive editorial style with Sky Sports' broadcast footprint and paddock access.
Expanding F1 Audiences Across Digital Channels
The collaboration will feature collaborative social media content and cross-platform distribution, embedding the podcast's segments directly into Sky Sports' digital ecosystem. The aim is to bridge mainstream broadcast coverage with community-led storytelling to draw both new listeners and established racing fans.
"We are always looking to innovate so this partnership offers something genuinely new and exciting for Sky Sports," said Billy McGinty, Sky Sports director of F1. "Alongside unlocking commercial benefits, Greg, Betty and Christian have a brilliant ability to relate to the everyday fan, so it presents a great opportunity on both sides to reach new audiences and grow fandom together."
Greg James, host and 'team principal' of the show, described the tie-up as a major milestone: "This is a very large mid-season upgrade! Adding a Sky Sports power unit to our podcast is so exciting. Partnering with Sky Sports gives us the opportunity to build on everything we've created so far while staying true to what makes the podcast special."
Core Show Format Remains Intact
The production confirmed that the core format will remain unchanged. The show will continue its driver-led interviews and regular appearances from grid figures, building on past discussions with Lewis Hamilton on paddock inclusivity and lighter interactions with young drivers such as Oliver Bearman and Kimi Antonelli.
What to Watch Next
The partnership takes effect immediately as Formula 1 returns from its summer shutdown for the Dutch Grand Prix Sprint weekend, with every session broadcast live on Sky Sports F1.

